Turn traffic into trial signups and paying subscribers

Every SaaS account starts with the same homework: I map who the actual buyer is, what they search for before they ever start a trial, and what your competitors promise on their pricing page. The channels and the funnel shape are different from a local business — the research discipline behind them is not. I have run campaigns for software resellers, industrial and engineering suppliers with technical buyers — the mechanics of a considered purchase driven by comparison and trust are the same even when the product is not.

I do not keep a fixed office schedule either — the campaigns run around the clock, and anything account-breaking — a spend spike, a disapproved ad — I catch through alerts, not by waiting for you to notice. Messages get a reply within one business day, usually the same day. You will have my direct WhatsApp and email, not a ticket system.

No. You pay Google and Meta directly, from your own card, into ad accounts registered in your business name. I never hold your ad money. My invoice covers the setup fee and the monthly management fee — nothing else.

Two reasons. First, GST credits: when an agency buys the media, the platform’s tax invoice is made out to the agency, and the GST credit goes to them, not you — paid directly, it is yours. On a $3,000 monthly budget that is roughly $270 a month you would otherwise hand away. Second, there is no hidden margin: some agencies buy media in bulk and resell it to you at a mark-up you never see. I physically cannot do that, because your money never passes through me.

You do. Every account is created in your business name and I am added as a manager so I can do the work. If you decide to stop, I remove my access and you keep everything — the campaigns, the conversion history, the audience lists, the pixel data. Ask an agency this question before you sign with them: some of them run your ads inside their own account, which means you leave with nothing and start from zero.

I work under an agreement as an external contractor. GST is not charged on my services — the invoice shows exactly the amount listed on this page. Ad budget is paid by you directly to the platforms, billed to your own details, and is not included in the price.

It depends on your ACV and your sales motion (self-serve or sales-assisted), and I will give you a real number after I look at the auction, not before. As a rough shape: under about $1,500 a month rarely buys enough clicks to learn anything — SaaS keywords are often expensive and competitive. Between $2,000 and $6,000 a month is where most growing SaaS companies land. If your budget is below the point where I think it can work, I will tell you that on the first call and will not take the job.

If you do not get a single qualified trial signup in your first month, I work your second month free. A qualified signup is a genuine potential buyer starting a trial or booking a demo — not an impression or a click. It applies from the day campaigns go live, requires the agreed ad budget to have actually run, and requires that you follow up on the signups and demo requests — I can bring the buyer to your door, I cannot run your onboarding for you. "Free" means my management fee; ad spend is still paid to the platforms. Full terms are in the Guarantee section and in the agreement.

One to two weeks from the moment I have access, depending on whether your tracking needs to be rebuilt. The first 30 days are partly a paid learning period — the account is working out which searches and audiences turn into real trials and which waste your budget — so cost per signup typically drops between month one and month three as that data builds up.

Maybe not — send me the link and I will tell you straight. Plenty of sites are fine to advertise to once the tracking is fixed and the pricing and signup pages are sharpened up. Some sites will burn your ad budget no matter what I do to the campaigns, usually because the value proposition is not clear in the first five seconds or the signup flow has too much friction. If that is yours, I will show you exactly what it is costing you and let you decide.

Yes. The domain stays in your name, the hosting account is yours, and you get full admin access. It is not rented from me and does not switch off if you stop working with me.

No lock-in contracts on ongoing management: monthly support can be stopped with 30 days notice, no exit fee, no clawback of the setup cost. One-off implementation is paid once.

Against an agency: you get the person who actually does the work, not an account manager sitting between you and a junior who runs twenty accounts off a template — and you do not pay for their office or their margin on your media buy. Against a cheap freelancer: I have more than ten years of paid acquisition behind me and I will show you the numbers. Cheap usually means someone who sets up a campaign, turns on automated bidding, and never opens it again — you find that out in month three when you check what a trial signup actually cost you. I am not the cheapest option in either direction; if price is the deciding factor, I am the wrong call.

About an hour, spread across the first two weeks: a 30-minute brief on what your product does and which signups you want more of; access to your product analytics (trial-to-paid data if you track it) and any existing ad accounts; and a card to set up billing on the ad accounts. Real product screenshots and case studies help more than generic stock imagery. After that, I come back to you when there is something to decide.

A live dashboard, not a spreadsheet once a month: spend, trial signups, demo requests, cost per signup, which searches produced them — open it any time on your phone. Plus a short written summary each month covering what changed, what it cost, and what I am doing next.

I look at your product and your market before we speak, so it is not a discovery interview. I will tell you what buyers in your category are searching for, roughly what a trial signup costs in your space right now, and whether I think this will work for you at the budget you have in mind. If I do not think it will work, I will say so on that call.